The CRM Manager is responsible for developing, implementing, and optimizing the organizations Customer Relationship Management (CRM) strategies. This role focuses on enhancing customer engagement, loyalty, and satisfaction, driving revenue growth, and ensuring customer retention. The CRM Manager will work closely with the marketing, sales, and customer service teams to align CRM activities with business objectives and deliver a seamless customer experience.
Key Responsibilities:
CRM Strategy Development: Design, implement, and oversee CRM strategies aimed at increasing customer engagement, retention, and lifetime value.
Customer Data Management: Manage the CRM database, ensuring the accuracy, security, and integrity of customer data, and promote data-driven decision-making.
Customer Segmentation and Analysis: Analyze customer data to identify trends and opportunities. Segment customers for targeted marketing efforts and personalized communications.
Campaign Management: Plan, execute, and optimize CRM campaigns, including email marketing, SMS, loyalty programs, and other digital channels.
Automation and Workflow Optimization: Design and implement CRM workflows and automation to improve team efficiency and customer engagement.
Reporting and Analytics: Track and analyze CRM metrics, such as customer acquisition, retention, and engagement rates. Prepare and present reports with actionable insights to stakeholders.
System Administration and Integration: Oversee the CRM systems functionality, updates, and integrations with other software (., marketing automation, sales, and support tools).
Cross-Functional Collaboration: Collaborate with marketing, sales, customer service, and IT teams to ensure consistent and effective customer interactions across channels.
Customer Experience Enhancement: Continuously seek ways to enhance the customer journey, gather feedback, and implement improvements.
Compliance and Data Privacy: Ensure CRM practices comply with data protection
Experience
4 - 7 Years
No. of Openings
1
Education
B.E
Role
Admin Crm Executive
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
32/B chrystal plaza ,duthie school road, wcc junction,nagercoil