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Analyzing Company Growth Prospects: Strategies and Factors
1. Introduction to Company Growth Prospects
As part of a general research program analyzing the prospects for growth of companies selling technological products, we are investigating the objectives and strategies of technology-based firms with high growth prospects. High growth firms are those companies whose objective is better than innovation and believe that such an objective is possible and achievable. Our primary objective is to develop and validate concepts and insights about company objectives, strategies, and management practices, especially in the following areas: (1) growth models and indicators, (2) competitive advantage or strategy, (3) human resource management and organizational structure, and (4) style of management.
For more than a decade, several business disciplines, especially finance and industrial economics, have been concentrating on company failure and decline. With the exception of research on firms that suspend dividends, there has been very little systematic thought or investigation of growth. Our research program is a direct outgrowth of evolutionary theories of economic development, which differentiate between high growth and mature, low growth companies. In general, high growth companies themselves have not been the focus of inquiry by modern industrial economics, strategic management, or human resource management researchers. An opportunity thus exists for us to develop and validate growth and industrial engineering-based concepts and methodologies. We hope to do so in the context of a comprehensive, industry-specific longitudinal field study with samples of mature and high growth firms.
2. Strategies for Sustainable Growth
3. Factors Influencing Company Growth
4. Case Studies of Successful Growth Strategies
5. Measuring and Evaluating Growth Potential