Based in Mumbai, Content-Whale is a content-writing agency serving clients across industries with more than 42 different content types. Working domestically and globally, Content-Whale has a presence in 12 countries globally. Some of these names include India, the US, the UK, France, New Zealand, Canada, Australia, Ireland, and South Africa. The team of 250+ full-time writers, editors and freelancers has served big industry brands as well as smaller franchises. Fitting into this structure, the Account Manager hereon referred to as Brand Manager is the face of the company serving as the liaison for multiple clients.
Roles & responsibilities
Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)
Leading a team of Web, SEO, Content and Email experts
Collaborating with internal departments to facilitate client need fulfilment.
Present strategies to clients and ensuring timely execution and delivery
Analyse the effectiveness of strategies implemented
Time to time recommend, design and implement new projects to increase their ROI
Set up a list of KPIs to track for each client
Prepare and present reports on their progress
Building and maintaining strong, long-lasting customer relationships
Collecting and analysing data to learn more about consumer behaviour
Maintaining updated knowledge of company products and services and upselling them time to time
Resolving complaints and preventing additional issues by improving processes.
Keep abreast with new trends in digital technology
Lastly, manage the P/L of the team and accounts
Identify and optimise cross selling opportunities and work with managers/colleagues to realise these
Identifying cross sell & upsell opportunities.
Able to negotiate and close deals in routine situations, and with guidance when handling more complex deals
Good to have:
Experience in content writing
Bachelors Degree
Excellent writter