ACCOUNT MANAGER
Job Responsibilities:
Management of social media channels.
Creating brand awareness by developing engaging, creative, and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
Creating Digital Marketing strategies in accordance to client goals and requirements.
Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, E-mail Marketing etc.
Structuring behavioural aspects of potential customers.
Set and achieve account targets.
Ability to meet deadlines.
Regularly monitoring the competitor social media sites and creating analysis reports.
Tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
Keep up to date with any social media trends.
Provide a social media performance report for the clients.
Train/assist the team members.
Planning of marketing strategies to help drive traffic, engagement & leads.
Responding to any mentions over social media.
Creating and promoting company blogs.
Audits and analyses social media presence, including digital advertising costs and returns.
Assist with the general day-to-day administrative tasks.
Excellent knowledge of research requirements for social media strategy.
Assigning creatives and videos and coordinating with the creative team.
Coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
Maintaining a secure database of all login credentials.
Exploring the potential value of social media sites that are not yet on our list.
Discussing and reporting the daily, pending and completed tasks to your reporting head.