A key Account manager's main role is to retain top customers and nurture those key relationships over time. Ideally, they become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit.
1. Communication
At the top of the list is communication. As the liaison for the customer and the rest of the company, the key account manager has to excel at communicating in person, over the phone, via email, and across teams.
2. Company and customer expertise
One of the primary goals of key account management is to nurture strategic relationships with top accounts, so a key account manager must possess an in-depth knowledge of the company and its customers. This expertise allows them to identify the best opportunities for growth and service to the client.
Strategic perspective
One major distinction between traditional Account Managers and Key Account management is the level of strategy involved in managing each account.
4. Leadership
Key account Managers are leaders. They must be adept at directing customers and managing employees at all levels of the business. Because key account managements touch so many parts of the business, they should be confident and command respect from both their clients and co-workers.
5. Skilled negotiation
At the end of the day, the key account management's goal is to build the lifetime value of their customer. In order to do this, they not only need to sell to the customer but also negotiate terms so both parties end up happy.
6. Value-based selling
Long-term success depends on being able to demonstrate value to the customer.
Experience
5 - 11 Years
No. of Openings
200
Education
B.B.A, B.Com, M.Com, Ph.D/Doctorate
Role
Account Manager
Industry Type
Banking / Financial Services / Stock Broking
Gender
[ Male / Female ]
Type of Job
Full Time
Work Location Type
Work from Office